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, CNN discussion of "Yes2dotAfrica" campaign in Dakar Senegal,<ref>[http://www.cnn.com/2011/12/07/tech/africa-domain-name/ Scramble for 'dot africa' internet domain name]</ref> Africa 7 TV Channel on "Women in Charge" in Senegal<ref>[https://www.youtube.com/watch?v=FUAtpDEzeoE Africa 7's Zara DERIBE in a conversation with Sophia Bekele on DotAfrica and being a Woman-In-Charge]</ref> and Nation Television (NTV) on "doing Business in Africa", <ref>[https://www.youtube.com/watch?v=Smd6Sxp6h6U Nations TV calls Sophia Bekele on business in Africa + the new Domain for Africa]</ref> as well as Kenya's leading TV station K24's Capital Talk "Movers and Shakers of Africa" <ref>[https://www.youtube.com/watch?v=OfjOAtv-fMs Capital Talk, Movers and Shakers of Africa]</ref> KASS Media International,<ref>[http://dotafrica.podomatic.com/entry/2011-03-21T20_58_04-07_00 KASS Media International on her international work by CBS International and DCA activities]</ref> Radio Netherland's WorldWide Mobile banking:"Africa’s next revolution" <ref>[http://www.rnw.nl/africa/radioshow/mobile-banking-africa%E2%80%99s-next-revolution Africa in Progress - Mobile banking: Africa’s next revolution]</ref> and a DotAfrica generation soon to be born<ref>[http://www.rnw.nl/africa/article/a-dotafrica-generation-soon-be-born A DotAfrica generation soon to be born]</ref> as well as Startup Success Radio in the US
, CNN discussion of "Yes2dotAfrica" campaign in Dakar Senegal,<ref>[http://www.cnn.com/2011/12/07/tech/africa-domain-name/ Scramble for 'dot africa' internet domain name]</ref> Africa 7 TV Channel on "Women in Charge" in Senegal<ref>[https://www.youtube.com/watch?v=FUAtpDEzeoE Africa 7's Zara DERIBE in a conversation with Sophia Bekele on DotAfrica and being a Woman-In-Charge]</ref> and Nation Television (NTV) on "doing Business in Africa", <ref>[https://www.youtube.com/watch?v=Smd6Sxp6h6U Nations TV calls Sophia Bekele on business in Africa + the new Domain for Africa]</ref> as well as Kenya's leading TV station K24's Capital Talk "Movers and Shakers of Africa" <ref>[https://www.youtube.com/watch?v=OfjOAtv-fMs Capital Talk, Movers and Shakers of Africa]</ref> KASS Media International,<ref>[http://dotafrica.podomatic.com/entry/2011-03-21T20_58_04-07_00 KASS Media International on her international work by CBS International and DCA activities]</ref> Radio Netherland's WorldWide Mobile banking:"Africa’s next revolution" <ref>[http://www.rnw.nl/africa/radioshow/mobile-banking-africa%E2%80%99s-next-revolution Africa in Progress - Mobile banking: Africa’s next revolution]</ref> and a DotAfrica generation soon to be born<ref>[http://www.rnw.nl/africa/article/a-dotafrica-generation-soon-be-born A DotAfrica generation soon to be born]</ref> as well as Startup Success Radio in the US
== Launch of Yes2dotafrica campaign==
== Launch of Yes2dotafrica campaign==
'Yes 2africa' campaign was first launched in East Africa during the 2010 AITEC East Africa ICT Summit held from 7-8 September 2010 in Nairobi, Kenya. The initiative is meant to give Africa a regional identity and global presence. Sophia Bekele, executive director, DotConnectAfrica made the announcement during the summit in her Keynote speech .<ref>[http://www.aganoconsulting.com/main/wp-content/uploads/2008/06/Programme-East-African-ICT-Summit-NEW1.pdf "Lead speaker Sophia Bekele at the "Launch of the Dot Africa East African campaign"- AITEC EAst Africa Summit]</ref> <ref>[http://www.bizcommunity.com/Article/410/16/52038.html Dot Africa campaign to brand continent]</ref><ref>[http://www.rnw.nl/africa/article/a-dotafrica-generation-soon-be-born A DotAfrica generation soon to be born]</ref> <ref>[http://www.prlog.org/11041902-brains-behind-africa-reports-diplomat-eastafrica-profiling-bekeles-work.html "Brains behind .africa" reports Diplomat EastAfrica, profiling Bekele's work]</ref><ref>[http://www.dotconnectafrica.org/yes-campaign/join-campaign/ Yes Campaign]</ref>
'Yes 2africa' campaign was first launched in East Africa during the 2010 AITEC East Africa ICT Summit held from 7-8 September 2010 in Nairobi, Kenya. The initiative is meant to give Africa a regional identity and global presence. Sophia Bekele, executive director, DotConnectAfrica made the announcement during the summit in her Keynote speech .<ref>[http://www.aganoconsulting.com/main/wp-content/uploads/2008/06/Programme-East-African-ICT-Summit-NEW1.pdf "Lead speaker Sophia Bekele at the "Launch of the Dot Africa East African campaign"- AITEC EAst Africa Summit]</ref> <ref>[http://www.bizcommunity.com/Article/410/16/52038.html Dot Africa campaign to brand continent]</ref><ref>[http://www.rnw.nl/africa/article/a-dotafrica-generation-soon-be-born A DotAfrica generation soon to be born]</ref> <ref>[http://www.prlog.org/11041902-brains-behind-africa-reports-diplomat-eastafrica-profiling-bekeles-work.html "Brains behind .africa" reports Diplomat EastAfrica, profiling Bekele's work]</ref><ref>[http://www.dotconnectafrica.org/yes-campaign/join-campaign/ Yes Campaign]</ref>