Iovation, Inc.

iovation Inc. Portland, OR, USA

iovation exposes the reputation of computers as a means to combat online fraud and abuse.

Providing unique business intelligence

iovation provides the first and only device reputation service, protecting B2C and C2C interactions on the Internet. This real-time service prevents online fraud including charge-backs, identity theft, phishing, and click fraud, and other abuses of online services such as child predation, stealing or cheating, posting unwanted content, and chat abuse. Downloading code to consumer devices is unnecessary and no personally identifiable information is required to accomplish the company's mission.

Bottom line

iovation's core technology has been in service since February 2002 and the company has been profitable since inception with over $8.0 million in recurring annual revenue in 2007. The company anticipates handling over a 1.0 billion real-time reputation inquiries in 2008 from customers representing a number of verticals including financial services, retail, travel, and online gaming. iovation is the second adventure for its experienced management team that provided investors in their first company with a 25x to 100x return in four years.

Device Reputation is Unique

iovation's patented technology builds historical information about every computer used to connect to an online service, including device to account relationships and types of problems associated with unique devices. ReputationManager is an iovation service that identifies suspicious devices and accounts, stops abusive and fraudulent behavior from reoccurring, and risk-shares with other sites using the service. Sites protected by ReputationManager benefit from all methods of fraud detection at every other online service using the system.

Computers used to connect to online services develop negative reputation when they are associated with specific problems. Over time, computers establish a positive reputation when they remain unassociated with problems or suspicious patterns of behavior. Beyond managing fraud and abuse, the ultimate value of iovation's service is establishing trust which leads to improved customer service and increased revenue.

http://iovation.com/
503-224-6101

People

• Connie Gougler, Senior Marketing
• Cory Swick, Sr. Enterprise Sales Executive